Why Nike is a Buy Now and Forever

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In search of the next great investment, I found myself looking at Nike (NYSE:NKE) as possible investment. I haven’t considered Nike as a realistic investment earlier in my investing career due to a lack of capital. However, now that I have a little capital, it time to take a closer look at Nike and why it is a great company to Buy. My investment thesis on why Nike is a buy goes back to when I was in the 2nd grade and I owned my first Michael Jordan’s Jersey. At the time, I did not know much about Nike or what the company did. All I knew was basketball and Michael Jordan was a great player. As I grew up, I owned various shoes from Adidas to Vans. The first time I thought Nike was a great company was when I was camping out at Finishline in 2006 for a new pair of Jordan’s with my friend. To see the great heights people went through for Jordan was astonishing. It showed that Jordan Brand was strong that hundred of people were willing to wait in a long line to buy a pair. Flash forward to today and again, I looked at Nike as a company that does not plan to slow down or give market shares to any competitors. Why was it considered it a great company? Here was my perspectives as a consumer.

 

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